Fisher-Price

A very interesting article from David Israel at Mental Floss! 

So we dug around and discovered that the original founders of the toy company back in 1930 consisted of, yes, businessmen Herman Fisher and Irving Price, but also a children’s book author and illustrator named Margaret Evans Price (yes, married to Irving, so there were actually two Prices), and a toy store owner named Helen Schelle. While the businessmen were instrumental in launching the company, it was actually the two women who collaborated on most of the company’s early, successful products, like Dr. Doodle, the duck push-pull toy pictured above that was based on a character from her children’s books.